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SUbject: Great products, no refunds, happy days!

If you're worried about creating quality products, the kind that don't get refunds, I got three great tips.

When it comes to creating your product it's easy to go 'off piste' and start creating something you THINK your market wants.

Not what they actually WANT.

That's your first job.  

You finalize and decide on the solution you're going to provide to their problem.

Focus on one problem, one solution.

Next, before you start 'writing or recording' stop and think about what you want your customers to be able to do when they finish consuming your stuff.

Say you had a personal trainer and you said you wanted a full-body workout.

That'd be the outline of your product.

He'd break the end goal into mini-tasks like your chapters.  

Then he'd allocate a specific amount of time to each task.  Maybe you decide to write 5 pages per chapter.

The whole session ends up looking like this:

[+] Warm up [the introduction]
[+] Upper body [chapter 1]
[+] Lower body [chapter 2]
[+] Core [chapter 3]
[+] Cool down [summary]

You think about what you want to deliver and then break it down into bite-sized, achievable chunks.

Remember this is a one problem, one solution product.  Small and simple.

Finally your write your sales letter.

Or do you write your sales letter first?

See when you write your sales letter last, you tread the fine line between hype and reality.  
You're thinking about headlines that suck eyeballs out of sockets and benefts that pull creditcards out of wallets.

You pull out all the stops to hook your reader it and make your product sell.

Ideas, hooks and benefits all start to flow.

You write 'em down and include them in your sales letter.

Trouble is.... they might not be in your eBook.  These great ideas that'll hook your reader in are missing.

Now you got a refund problem.  You're not giving them what you sold them.

If, on the other hand, you write the sales letter first.  And seriously think about what's going to get people to buy...

... you can always add those into the product.

Now they're getting what they paid for.

End of refund problem.

In the early days writing a sales letter first is a great way to remind yourself what the market is willing to pay for.

Plus I know countless folk who've created products and procrastinated on the sales letter.

Problem solved.

See you soon,

[insert name]

P.S. Next we're talking about maximizing your impact, traffic, revenue and how to beat the people that share your stuff for free.
















